Q. Why do major corporations use consumer electronics as premium awards?

Consumer electronics have high motivational appeal. People work harder to win a product that is highly desirable. Also, consumer electronics products can be enjoyed by the whole family, not just an individual.

Q. Why not offer cash as an incentive?

Studies show that cash does not always do the job. Salesmen often feel that the money is being moved from one pocket to another and they are being short-changed. The other problem with cash is that it often goes to pay for existing bills so the long lasting effect of winning something is missing - no trophy value.

Q. Why not just give the winner gift certificates? It's easy and they can choose their own award.

When you give gift certificates for awards you are paying retail prices. The retailer and wholesaler have their overhead costs and profit built into the selling price. When you work with Century Marketing Group you pay wholesale prices plus you pay for freight at cost. Thus you get more value for each dollar spent.

Q. How do I go about selecting products that will fit the lifestyle of my incentive participants?

You don't have to reinvent the wheel. There are valuable resources available that are currently running programs similar to the one you are thinking about. They may be active in other industries, but they will be a big help to you in launching your program. There are premium trade organizations, and trade magazines. Don't overlook the fact that most consumer goods manufacturers have a Special Markets Department, which handles Premium sales.

Q. Why Century Marketing Group?

The management team at Century Marketing Group has over 35 years of experience in the consumer electronics industry. The past 15 years have been spent specializing in the Premium/Incentive market. We have built strong relationships with the manufacturers we represent and are made aware of their marketing plans well in advance. Therefore, we can design programs featuring the newest "state of the art" products tailored to the specific time frame of your promotion. We can also eliminate featuring items that are being discontinued or phased out in the near future.